This product is rich and creamy, perfect for a wash & go style or a natural set style. It defines your natural curls while coating them with the best ingredients such as shea, cocoa, and mango butters. I like to saturate the hair while it's wet with this cream and then follow up with a alcohol-free gel. Air drying is okay. However I get best results when I sit under a hooded dryer or use a diffuser to marry the two products together for a shiny, flexible hold. Also to remove excess water to avoid frizz. Enjoy!